• Sustainable Fashion Handmade In Brighton + Hove Uk

    • Facebook
    • Instagram
    • Pinterest
  • Circular Packaging – Worldwide shipping

  • Retail Debt in Sustainable Fashion

    RETAIL DEBT IN SUSTAINABLE FASHION

    We are all familiar with the feeling of disappointment when you desire something that is just over your budget, whether it be a new coat for winter or a pair of shoes that you’ve been dying to get your hands on. Some of us may already be acquainted with Buy Now, Pay Later (BNPL) schemes which have enabled people to purchase what they cannot afford, for example paying in instalments or within a 30 day period. Prior to this, we may have stuck an impulse purchase on a credit card or store card – now all that is required is a click of a button. So, what does this mean for overconsumption of fast fashion and the knock-on effects on the environment? And how ethical are ‘sustainable’ brands that offer BNPL services to their customers, aware of the implications that can happen?

    Recently Buy Now Pay Later schemes (BNPL) have crept into online checkouts as an option when paying, which you may have noticed or even used yourselves if you are a regular online consumer. These come in the form of companies such as ClearPay, AfterPay, Laybuy, Affirm with the most popular in the UK: Klarna. These companies have collaborated with fast-fashion retailers such as Topshop, Schuh, brands under BooHoo Group PLC, ASOS and many more including small and sustainable brands.

    Retail Debt in Sustainable Fashion

    The Swedish firm worth $2.5 billion, founded by Sebastian Siemiatkowski was introduced to the UK in 2017 – within the first year of business, 19 million people had used Klarna at least once in the UK.

    Klarna masks the dark reality of retail debt behind its millennial pink exterior as well as concealing their status as a bank after gaining a bank licence – Luke Griffiths, the UK General Manager of Klarna revealed, “We consider ourselves obviously a bank.”

    HOW IT WORKS

    Klarna offers it’s consumer 3 options of payment: Pay Now, Pay Later or ‘Slice It’. The first 2 options translate to a soft credit check and a 0% interest rate whereas the ‘Slice It’ option is the equivalent to using a credit card which results in a hard credit check and an 18.9% interest rate per annum.

    If you fail to make a payment to Klarna, the debt will be passed on to a debt collection agency, which in effect will damage the credit score of the customer. This information only recently came to surface when the company made a ‘subtle’ amendment to their statement on the Klarna website.

    Go Fund Yourself’ an organisation started by Alice Tapper is campaigning for stricter advertising standards and improved customer protection against Klarna and other BNPL schemes that are capitalising on the lack of awareness of younger generation of consumers and deceptive marketing.

    These BNPL schemes allow more expensive purchases more accessible to those who don’t have a disposable income. However it should not be dismissed that BNPL companies such as Klarna can be incredibly problematic.

    Retail Debt in Sustainable Fashion

    LACK OF CUSTOMER PROTECTION AND DECEPTIVE MARKETING

    Klarna is known for displaying incorrect information and using deceptive language that leads young consumers into overspending as well as failure to make payments. Klarna’s ‘No Fees, Never’ slogan that is used across their adverts intentionally plays on the naivety of their younger consumers whilst lulling them into a false sense of security.

    The company brags to their retailers that by offering Klarna as a payment method, ‘the customers value increases by 55%’ meaning that it is guaranteed consumers will buy more than they can actually afford. To make matters worse, the demographic that is more likely to use Klarna are younger people who will most likely already be in debt with Student Finance or have an overdraft. The last thing they need is to be tempted with unnecessary debt from something as simple as buying clothes.

    As the Financial Times pointed out, this new generation of consumers would not have been old enough to remember the catastrophe that was the financial crisis of 2008, therefore, they cannot be blamed for companies such as Klarna who have ‘rewritten the language of debt’ to mislead consumers.

    Whilst being a student and as a post-graduate, I have used Klarna when making purchases online with the mindset that this was a beneficial way of holding onto my money. As the consumer I felt comfortable that Klarna had taken care of everything and willfully ordered more clothes then I needed as I wasn’t having to pay upfront for any of it.

    The trickery comes when the parcel that contains your entire wishlist arrives at your door and you don’t have the willpower to return anything, leaving you with a bill that exceeds way over your original budget. Luckily in my experience, I was always on top of payments, however, I had started to notice that not only was I overspending when using Klarna but that I was actually over-consuming as well.

    ENCOURAGING OVER CONSUMPTION

    Buy Now, Pay Later companies like Klarna make their profit by guaranteeing that customers will overspend when shopping at desired retailers which is why more and more online stores are jumping on the BNPL bandwagon. With the emergence of COVID-19 people were online shopping more than ever due to lockdown periods resulting in unnecessary purchases in an attempt to satisfy boredom. It wasn’t long before Klarna jumped into action by releasing a video campaign in Australia blatantly encouraging people to consume online to keep entertained. The music video ‘Get What I Love’ featured famous Australian artists; The Inspired Unemployed, Thandi Phoenix and Tuka.

    Retail Debt in Sustainable Fashion Klarna

    This video campaign is yet again another example of how Klarna has cleverly used paid celebrity endorsement and influencer marketing to positively enforce the concept of overconsumption.

    Whilst this has become a widespread marketing tool, more responsibility needs to be taken by individuals who are paid to promote brands. With influencers frequently failing to state #AD on paid social media posts, it is becoming harder and harder for people to make conscious decisions when consuming. Not to mention the lack of risk wording used by influencers or BNPL marketing campaigns when promoting these schemes to their audiences, many of which are young and impressionable. None of the above warn followers or customers that BNPL schemes need to be used responsibly and with consideration, as they can do more damage than good.

    ETHICS AND SUSTAINABILITY

    Another question to address, is how ‘sustainable’ are conscious fashion brands if they are opening up the possibility of their customers falling into debt? Brands such as Reformation, Everlane and Lucy and Yak all offer Buy Now Pay Later options for their customers. Whilst this encourages customers to invest in sustainable products, it is difficult to see how the brands ethics align with allowing their customers to potentially fall into debt. This feels like lack of thought on brands’ part at best and greenwashing at worst.

    As sustainable fashion expert Aja Barber shares on her Patreon, that she’s in the ‘nah camp’ for Buy Now, Pay Later schemes as they encourage people to see debt as a valid option rather than saving up for something and then making your purchase.

    ALTERNATIVE PAYMENT PLANS

    Alternative methods of payment are not all bad and can be beneficial for the customer. For example, Cashmere, an online micro-savings service, guides you on a journey to saving up for an investment piece whether it be shoes, clothes or accessories. The new initiative was set up by female entrepreneur Urenna Okonkwo, taking a Save Now, Buy Later approach to making more expensive purchases. Not only does the company offer a service, but Cashmere has also hosted workshops for young females that give advice on saving & budgeting, debt management, investments, and personal protection/ insurance.

    At Emperor’s, we believe our customers should have access to making investment purchases on sustainable clothes that are going to last a lifetime. We offer payment plans starting at 2 months up to 6 months – these operate in-house with 0% interest, so there are no hidden traps if you miss a payment, instead, you will receive a friendly reminder via email if you miss a payment! This way it encourages slow consumerism as customers will receive their order once the payment has been made in full.

    Payment plans don’t have to put you at risk – by researching the best payment method for your financial situation, you can shop responsibly knowing you aren’t running the risk of damaging your credit score or ending up in debt. On the other hand, if you’re afraid to shop using payment plans you can always search for your item to see if anyone is selling it secondhand or wait for seasonal sales where you might be able to purchase with a reduction off the original price!

    Written by Cressida Drummond-Hill, Marketing Assistant; edited by Cecily Blondel, Owner

    There are no products

    HOW TO TAKE YOUR LEG LENGTH MEASUREMENT

    ABOVE THE KNEE

    BELOW THE KNEE

    MID-CALF

    ANKLE LENGTH

    FLOOR LENGTH

    GARMENT DIMENSIONS

    Top length:
    UK 6-8 / EUR 34 / US 2-4 = length from centre of collarbone 11.5” / 29cm″

    UK 10-12 / EUR 36 / US 6-8 = length from centre of collarbone 12” / 30.5cm″

    UK 12-14 / EUR 38 / US 10-12 = length from centre of collarbone 12″ / 30.5cm″

    UK 14-16 / EUR 40 / US 12-14 = length from centre of collarbone 14” / 35.5cm″

    UK 18-20 / EUR 44 / US 16-18 = length from centre of collarbone 16.5” / 42cm″

    UK 22-24 / EUR 50 / US 20-22 = length from centre of collarbone 16.5” / 42cm″

    UK 26-28 / EUR 56 / US 24-26 = length from centre of collarbone 17.75” / 45cm″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Trouser length:
    UK 4-6 / EUR 34 / US 0-2 = length from waist 33.5″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 33.5″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 33.5″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 34.5″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 36″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 36″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 36″

    UK 26-28 / EUR 56 / US 24-26 = length from waist 36″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Shorts length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 15″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 15″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 15″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 15″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 15.5″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 21″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 21″

    UK 26-28 / EUR 56 / US 24-26 = length from waist 21″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Skirt length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 22″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 22″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 25″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 25″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 27″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 27″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 27″

    UK 26-28 / EUR 56 / US 24-26 = length from waist 27″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Short length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 15″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 15″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 15″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 15″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 15.5″

    UK 18-20 / EUR 50 / US 16-18 = length from waist 21″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 21″

    UK 26-28 / EUR 56 / US 24-26 = length from waist 21″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Trouser length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 41″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 42″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 42″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 42″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 42″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 42″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 42″

    UK 26-28 / EUR 56 / US 24-26 = length from waist 42″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Trouser length:
    UK 4-6 / EUR 34 / US 0-2 = length from waist 33.5″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 33.5″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 33.5″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 34.5″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 36″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 36″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 36″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Shorts length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 15″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 15″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 15″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 15″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 15.5″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 21″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 21″

    UK 26-28 / EUR 56 / US 24-26 = length from waist 21″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Skirt length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 17.5″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 17.5″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 17.5″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 17.5″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 17.5″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 20″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 20.5″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Skirt length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 24″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 24″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 24″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 24.5″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 25″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 26″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 27″

    UK 26-28 / EUR 56 / US 22 = length from waist 27″

    Want a specific skirt length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Skirt length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 22″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 22″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 25″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 25″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 25″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 25″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 25″

    UK 26-28 / EUR 56 / US 24-26 = length from waist 26″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Skirt length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 35″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 35″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 35″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 35″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 35″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 35″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 36″

    UK 26-28 / EUR 56 / US 24-26 = length from waist 36″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Skirt length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 17.5

    UK 6-8 / EUR 34 / US 2-4 = length from waist 17.5″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 17.5″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 17.5″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 17.5″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 20.5″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 20.5″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Skirt length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 22″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 22″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 25″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 25″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 25″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 25″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 25″

    UK 26-28 / EUR 56 / US 24-26 = length from waist 26″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Skirt length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 22″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 22″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 25″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 25″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 25″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 25″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 25″

    UK 26-28 / EUR 56 / US 24-26 = length from waist 25″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Skirt length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 22″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 22″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 25″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 25″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 25″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 25″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 25″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Skirt length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 24″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 24″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 24″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 24.5″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 25″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 26″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 27″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Skirt length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 24″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 24″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 24″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 24.5″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 25″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 26″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 27″

    UK 26-28 / EUR 56 / US 24-26 = length from waist 27″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Skirt length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 22″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 22″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 25″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 25″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 25″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 25″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 25″

    UK 26-28 / EUR 56 / US 24-26 = length from waist 25″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Trouser length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 41″
    UK 6-8 / EUR 34 / US 2-4 = length from waist 41″UK 10-12 / EUR 36 / US 6-8 = length from waist 41.5″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 41.5″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 42″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 42.5″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 44″

    UK 26-28 / EUR 56 / US 24-26 = length from waist 44″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Trouser length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 33.5″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 33.5″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 33.5″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 34.5″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 36″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 36″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 36″

    UK 26-28 / EUR 56 / US 24-26 = length from waist 36″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Skirt length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 22″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 22″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 25″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 25″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 27″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 27″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 27″

    UK 26-28 / EUR 56 / US 24-26 = length from waist 27″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Skirt length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 22″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 22″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 25″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 25″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 25″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 25″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 25″

    UK 26-28 / EUR 56 / US 24-26 = length from waist 26″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Trouser length:
    UK 4-6 / EUR 34 / US 0-2 = length from waist 41″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 41″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 41.5″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 41.5″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 42″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 42″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 42″

    UK 26-28 / EUR 56 / US 24-26 = length from waist 42″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Trouser length:
    UK 4-6 / EUR 34 / US 0-2 = length from waist 41″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 41″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 41.5″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 41.5″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 42″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 42″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 42″

    UK 26-28 / EUR 56 / US 24-26 = length from waist 42″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Trouser length:
    UK 4-6 / EUR 34 / US 0-2 = length from waist 41″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 41″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 41.5″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 41.5″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 42″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 42″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 42″

    UK 26-28 / EUR 56 / US 24-26 = length from waist 42″

    Want a specific short length? Just let us know in the order notes.

    HOW TO TAKE YOUR LEG LENGTH MEASUREMENT

    ABOVE THE KNEE

    BELOW THE KNEE

    MID-CALF

    ANKLE LENGTH

    FLOOR LENGTH
    STEP 1

    We start the leg length measurement from the waist as most of our designs are high-waisted. Locate your waistline which is the narrowest part of your torso: it’s helpful to pull your top to be tight against the body so you can locate the narrowest point.

    STEP 2

    Place the tape measure at your waistline and measure down the leg until you find the point at which you want your garment to end.

    For instance: A mini-skirt may finish above the knee whilst a pencil skirt traditionally finishes just below the knee.
    Remember it’s up to you how long you want the length of your garment to be!
    We can always take a hem up to make your garment shorter but it’s far trickier to make a garment longer so if you’re unsure it’s always safer to measure a little longer than shorter.

    HOW TO TAKE YOUR RISE MEASUREMENT

    STEP 1

    Place the tape measure at your waistline and pass the tape measure between your legs.

    STEP 2

    Where the tape measure reaches your waistline in the centre of your back is your rise measurement.

    We’d recommend getting a friend to help or to stand in front of a mirror to take this measurement to ensure you are reaching your waistline at the back and not reaching too high or too low.

    HOW TO TAKE YOUR TOP LENGTH MEASUREMENT

    Place the tape measure at the centre of your collarbones at the base of your neck and measure down the torso until you find the point at which you want your garment to end.
    Our Crop-top is designed to end around the waistline + our Tee is designed to end around the hips.

    Size Guide

    Below is our international size guide including bust, waist and hip measurements in inches & centimetres.We hope that this chart helps you find your perfect garment size with us.However, we are used to altering designs to fit customers who are in between sizes so if you have any specific requirements or need any help please don't hesitate to get in touch.
    UK EU US BUST WAIST HIPS
    4-6 32 2 32in 81.5cm 25in 63.5cm 35in 89cm
    6-8 34 4 34.5in 88cm 26.5in 67.5cm 36in 91.5cm
    10-12 36 6 36in 92cm 28in 71.5cm 38in 97cm
    12-14 38 8 40in 102cm 32in 81.5cm 42in 107cm
    14-16 40 10 44in 112cm 36.5in 93cm 47in 119.5cm
    18-20 46 14 50in 127cm 42in 106.5cm 52in 132cm
    22-24 50 18 56in 142cm 48in 122cm 58in 147cm
    26-28 56 22 62in 157.5cm 54in 137.5cm 64in 162.5cm
    30-32 62 26 68in 172.5cm 60in 152.5cm 70in 178cm

    We are in the process of extending our size range. This is quite a lengthy process for a small brand but it is something we are 100% committed to.If we don't currently go up or down to your size please get in touch with your measurements + we can create you your dream 'design your own' garment!

    Check out our guide to taking your own body measurements & our handy measuring kits

    Size Guide

    Below is our international size guide including bust, waist and hip measurements in inches & centimetres.We hope that this chart helps you find your perfect garment size with us.However, we are used to altering designs to fit customers who are in between sizes so if you have any specific requirements or need any help please don't hesitate to get in touch.
    UK EU US BUST WAIST HIPS
    4-6 32 2 32in 81.5cm 25in 63.5cm 35in 89cm
    6-8 34 4 34.5in 88cm 26.5in 67.5cm 36in 91.5cm
    10-12 36 6 36in 92cm 28in 71.5cm 38in 97cm
    12-14 38 8 40in 102cm 32in 81.5cm 42in 107cm
    14-16 40 10 44in 112cm 36.5in 93cm 47in 119.5cm
    18-20 46 14 50in 127cm 42in 106.5cm 52in 132cm
    22-24 50 18 56in 142cm 48in 122cm 58in 147cm
    26-28 56 22 62in 157.5cm 54in 137.5cm 64in 162.5cm
    30-32 62 26 68in 172.5cm 60in 152.5cm 70in 178cm

    We are in the process of extending our size range. This is quite a lengthy process for a small brand but it is something we are 100% committed to.If we don't currently go up or down to your size please get in touch with your measurements + we can create you your dream 'design your own' garment!

    Check out our guide to taking your own body measurements & our handy measuring kits

    HOW TO TAKE YOUR BICEP MEASUREMENT

    Wrap your tape measure around the widest part of your upper arm. Where the tape measure meets is your bicep measurement.

    HOW TO TAKE YOUR SLEEVE MEASUREMENT

    A. SHORT SLEEVES

    B. THREE QUARTER LENGTH SLEEVES

    STEP 1

    Place the end of the tape measure at the edge of your shoulder – just before where it starts to slope down.

    STEP 2

    Measure to where you would like your short sleeve to finish on your arm. Typically this is about one third of the way down the upper part of the arm.

    STEP 1

    Place the end of the tape measure at the edge of your shoulder – just before where it starts to slope down.

    STEP 2

    Measure to where you would like your three quarter length sleeve to finish on your arm. Typically this is about 5cm lower than your elbow.

    HOW TO TAKE YOUR HIPS MEASUREMENT

    STEP 1

    Your hip measurement is taken at the widest point of the bottom half of your body. It’s helpful to pull your trousers or skirt to be tight against the body so you can locate this widest point.
    Pass the tape measure around your back to meet at the front level with this widest point.

    STEP 2

    You want to make sure the tape measure is level all the way around the body.

    STEP 3

    Record the number of centimeters where the tape measure meets – this is your hips measurement.

    HOW TO TAKE YOUR BUST MEASUREMENT

    STEP 1

    Lift your arms and pass the tape measure around your back to meet at the front.

    STEP 2

    You want to make sure the tape measure is level all the way around the body in line with the nipple line.

    STEP 3

    Record the number of centimetres where the tape measure meets – this is your bust measurement.

    HOW TO TAKE YOUR WAIST MEASUREMENT

    STEP 1

    Your waist is the narrowest point in your torso. It’s helpful to pull your top to be tight against the body so you can locate the narrowest point. Pass the tape measure around your back to meet at the front level with this narrowest point.

    STEP 2

    Record the number of centimetres where the tape measure meets – this is your waist measurement.

    Close Bitnami banner
    Bitnami